EastBridge Investment Group Inc. (OTCBB: EBIG), a provider of financial services to emerging public companies, is helping client Fizza LLC raise capital to change a soft drinks market dominated by PepsiCo Inc. (NYSE: PEP) and Hansen Natural Corporation (NASDAQ: HANS). Led by a solid management team, the company is pioneering the healthy soft drinks market.
Fizza has developed a nutritious sparkling dairy beverage that contains all the qualitative nutrients of milk and the fun of soda. Available in orange, strawberry, apple and cola, the fat and lactose free beverages have no artificial sweeteners but all the qualitative nutrients of milk. If successful, EastBridge’s equity received from this agreement could pay big dividends.
EastBridge Signs Agreement with Fizza
EastBridge executed an agreement in late 2010 to help Fizza raise up to $3,000,000 in funding to produce its products and bring them to market in a timely fashion, according to an 8-K filing with the SEC. Under the terms of the agreement, EastBridge will receive a combination of cash and equity that was not disclosed in the agreement.
This arrangement enables EastBridge to realize some income upfront in addition to realizing back end equity that can appreciate over the long-term. In the past, the company has issued some of this equity to its own shareholders in the form of a dividend. The rest is either reported on the balance sheet as an asset or sold to generate additional revenues.
Providing Healthy Alternatives to Soft Drinks
Obesity is one of the largest threats to child health, according to many doctors. While there are many causes of childhood obesity, excessive consumption of sugar-sweetened drinks has been linked to the disease by several studies. As a result, many school cafeterias have banned soft drinks from their menus and instead offer only healthier alternatives.
Fizza has been approved by the USDA for sale in school cafeterias and is often times the only carbonated beverage available. With a potential $300 million market in schools, this represents a significant addition to its $1.1 billion potential in retail stores. And in total, these figures represent just 0.9% of the $153 billion liquid refreshment market.
Another Great Reason to Invest in EastBridge
EastBridge offers investors a unique opportunity to invest in a diversified portfolio of emerging public companies. With clients ranging from Chinese education companies to U.S. companies seeking joint ventures, the company is building significant equity with a track record of generating shareholder value through equity dividends.
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